Create and publish your first page

Every page in Perch belongs to a company — one of the clients you run pages for — and starts from a short written brief. You describe the business and the offer, Perch generates a complete draft, and you edit and publish from there. No blank canvas, no drag-and-drop.

Publishing a page, start to finish

1. 1

   Start a new page

   Go to Pages → New page. Pick the company the page is for — or create one on the spot if this is a new client. The company matters: every lead the page captures is attributed to it, and it’s what the client sees in their portal.

2. 2

   Choose a template

   Templates shape the structure and tone of the generated page:

   • Local service — trades and home services with a strong quote-request push
   • Professional services — credibility-first layout for firms and consultants
   • Booking — built around getting an appointment on the calendar
   • Promo — a single time-boxed offer or campaign
   • Real estate — listings and agent lead capture
   • Capital raise — investor-facing opportunity pages
   • Blank canvas — minimal structure when you want the brief to do all the steering
3. 3

   Write the brief

   The brief is plain text (Markdown is fine, up to 8,000 characters). The more concrete it is, the better the draft. Good briefs cover: what the business does, the service area, the specific offer or hook, who the ideal customer is, proof points (years in business, reviews, guarantees), and the tone you want.

4. 4

   Generate

   Perch drafts the entire page — hero, intro, features, how-it-works, testimonials, FAQ, and call-to-action sections — from your brief and template. Generation usually takes under a minute.

5. 5

   Review and edit

   Every section of the draft is editable. This is also where you configure the lead form: which fields to show (name, email, phone, company, message), which are required, custom labels, the button text, the success message, and an optional redirect after submission.

6. 6

   Publish

   Hit Publish and the page goes live at your workspace address, e.g. acme.perchpages.com/p/spring-roofing-x7k2q1. The address is generated from the page’s headline and never changes afterwards, so it’s always safe to put in ads and emails.

After it’s live

• Edits don’t go live immediately. Changes to a published page are saved as pending changes; the live page updates only when you publish again. Perch snapshots your last five published versions.
• Regenerate stays available. If the draft misses the mark, adjust the brief and regenerate rather than rewriting section by section.
• Archiving takes a page down instantly. Visitors get a not-found page, but every captured lead and all analytics stay in your workspace.